The Target Audience
We believe that the target audience for our film would be young adults of any gender. We think this because action/thrillers are generally fast-paced films that are more suiting to a younger audience. Generally, action films are more suited towards younger people, especially teenagers, as they prefer excitement and fast-paced action. However, thriller films are more targeted towards older people as they require more thought and often intellectually challenge the audience, therefore drawing a more mature strand of people. By having a film that is a combination of these two genres we believe that our audience will be quite diverse - it will attract the thrill-seeking younger people whilst having enough intelligence to attract older people, without having too much of either side so as to put anyone off.
An example of this would be Skyfall, a James Bond spy movie with similar themes to how ours will be. A report from Box Office Mojo stated that on the opening night 'the audience was 60 percent male and 75 percent were 25 years of age or older'. This shows that males are slightly more likely to watch this film than females, as expected. The action/thriller film attracted mostly over 25s, suggesting that the audience is more likely to be adults; however, younger people still made up 1/4 of the audience, showing that it is still enjoyed by the younger generation. Similar to this is the data for Mission: Impossible - Ghost Protocol. Another report states that 'the audience was 61 percent male and 65 percent over the age of 25', which is similar to the Skyfall data and so further backs up our claims.
An example of this would be Skyfall, a James Bond spy movie with similar themes to how ours will be. A report from Box Office Mojo stated that on the opening night 'the audience was 60 percent male and 75 percent were 25 years of age or older'. This shows that males are slightly more likely to watch this film than females, as expected. The action/thriller film attracted mostly over 25s, suggesting that the audience is more likely to be adults; however, younger people still made up 1/4 of the audience, showing that it is still enjoyed by the younger generation. Similar to this is the data for Mission: Impossible - Ghost Protocol. Another report states that 'the audience was 61 percent male and 65 percent over the age of 25', which is similar to the Skyfall data and so further backs up our claims.
Although these films suggest that most of our audience would be 25 and over, as our rating is a 12 we can expect our audience to be a mix of people over 12. Most action/thriller films are rated either PG (Mission: Impossible, Bourne Identity) or 12 (Skyfall, Batman Begins). This shows that the minimum age for action/thriller films is quite low, suggesting that our film would be suitable for a pretty large range of people.
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